davy jones’ locker rum

A fictional, pirate/nautical-themed rum brand, this project required the creation of a strong, memorable, and whimsical brand identity with an accompanying website and promotional content. This project served as the perfect challenge for establishing a brand identity, and applying the branding to not only an immersive web experience, but also to physical and digital promotional material. Furthermore, the extensive amount of copy required throughout this project allowed me to push myself in regards to the effective copywriting of engaging fictional lore/backstory behind the brand, and coming up with enticing product descriptions to help draw potential audiences and further add a sense of wonder to the brand.