GiffGaff: Revive & Thrive

An independent, self-led promotional campaign, the primary objective of this project was to position GiffGaff as the go-to site for refurbished mobile phones, with a target demographic consisting of 18-35 year-old university students and early young professionals.

An additional target of this project was to create strong brand recall, so that whenever people consider the prospect of purchasing refurbished phones, GiffGaff immediately comes to mind. While staying within GiffGaff’s core, primary, and secondary colour palettes and iconography, the challenge laid in the effective utilisation of GiffGaff’s branding material to create something fresh and original, while retaining GiffGaff’s “we’re up to good” message, thereby paying homage to their commitment to promoting sustainability and community.