OceanU
//project_OVERVIEW
OceanU is an educational/informative mobile application prototype created with the intention of influencing young people within the ages of 18 – 30 to become better educated in Marine Conservation efforts, and to encourage behavioural changes to combat the impacts of Climate Change, and thus benefiting the health and protection of global marine ecosystems. This was created as part of a study in regard to how might an educational UX application raise environmental awareness and promote a positive attitude towards behavioural changes in support of Marine Conservation.
The final product consisted of unique profile customisation (including selectable digital illustrations for profile pictures), a dynamic newsfeed, links to charities and organisations dedicated to conservation efforts, events local to the user which allow them to meet like-minded individuals, virtual lessons on sustainable environmental choices, and quizzes in three unlockable difficulty levels. Interaction with these educational features earns rewards via a levelling system—higher levels unlock more content through earning experience points—and achievements for milestones and regular engagement to encourage continued use.
The outcome was immensely successful in its execution, with 100% of tested users finding the interactive elements of the prototype engaging and informative, while also feeling substantially more motivated to support marine conservation efforts.